1. Criticize and find fault with every model offered by other manufacturers
2. When displaying your wares at a model exhibition, frown at visitors to your booth; glare at everyone who stops by
3. Make sure your website is full of broken links --- if you don't understand that term, maybe that's part of the problem
4. Proudly count your rivets. We'll bet that at least 3 out of every 100 customers care
5. At a model exhibition, leave your display frequently for a cup of coffee, to chat with a friend, or just to look around the Exhibition Hall; after all, your display is practically self-explanatory
TO BE CONTINUED
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