6. Don't bother answering eMails; less work for you and, besides, if they can't figure it out from the info on the Website, you don't want them as a customer
7. Start up a really beautiful line of models and after everyone is really hooked, discontinue them
8. Continually contradict everyone else; this will quickly establish you as an expert
9. Disrupt every forum of which you're a member with irrelevant fluff, like your mom's recipe for Christmas cookies. [Don't scoff : I've seen it done]
10. As soon as someone comes out with a model of an unusual prototype, in which --- maybe --- 20 people in the world might be interested, produce the identical model yourself. It's called "competition".
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