Destructive Behavior (continued)

6. Don't bother answering eMails; less work for you and, besides, if they can't figure it out from the info on the Website, you don't want them as a customer
7. Start up a really beautiful line of models and after everyone is really hooked, discontinue them
8. Continually contradict everyone else; this will quickly establish you as an expert
9. Disrupt every forum of which you're a member with irrelevant fluff, like your mom's recipe for Christmas cookies. [Don't scoff : I've seen it done]
10. As soon as someone comes out with a model of an unusual prototype, in which --- maybe --- 20 people in the world might be interested, produce the identical model yourself. It's called "competition".

How to Destroy your Model Trolley Manufacturing Business

1. Criticize and find fault with every model offered by other manufacturers
2. When displaying your wares at a model exhibition, frown at visitors to your booth; glare at everyone who stops by
3. Make sure your website is full of broken links --- if you don't understand that term, maybe that's part of the problem
4. Proudly count your rivets. We'll bet that at least 3 out of every 100 customers care
5. At a model exhibition, leave your display frequently for a cup of coffee, to chat with a friend, or just to look around the Exhibition Hall; after all, your display is practically self-explanatory

TO BE CONTINUED