ELECTRIC RAILWAYS NETWORK
Quondam Transit Futurque
Get an attractive LRV model running on a popular teenage TV show (anything and everything from Hannah Montana to whatever your teen-age son watches) by giving a set free to the producers in return for placing your product in some appropriate slots on the show… even better if it can be woven into the plot, somehow. Professional PR people call it Product Placement and practice it all the time; it ranges from subtle (the hero of an action film is driving a sports model Toyota, and at least one scene is shot with the Toyota logo in the center of the shot) to obvious (the four critics on American Idol take long sips at frequent intervals from their soft drink cups prominently marked “CocaCola” when they perceive that they’re on camera).
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